UBUsman Bashir

About Me

Director of Engineering, Consulting CTO, and Product Technology Leader

Usman Bashir

Executive headshot

I build and scale engineering organizations that deliver complex digital platforms with measurable commercial outcomes. My work spans broadcast and sports media, enterprise communications, and employee-experience products.

My operating model combines product strategy, architecture governance, delivery discipline, and leadership coaching. The goal is consistent execution at scale without compromising quality, compliance, or speed.

At executive level, I focus on linking technology investment to business growth: strengthen platform foundations, simplify decision loops, and create accountable teams that can deliver strategic change repeatedly.

Core Expertise

  • Engineering and Technology Strategy
  • Product Operating Models
  • Enterprise Platform Modernization
  • Cloud Architecture and DevOps Transformation
  • AI and GenAI Adoption Programs
  • M&A Technology Integration
  • Governance, Risk, and Compliance
  • Global Team Leadership and Coaching

Sectors

  • Sports and Broadcast Media
  • Enterprise Communications
  • Fintech and Investor Platforms
  • Employee Benefits and Wellbeing SaaS
  • Hospitality and Health
  • Manufacturing

Selected Achievements

  • Grew engineering capacity at Perkbox/Vivup from 6 to 44 while improving quality, cost control, and delivery pace.
  • Scaled retail platform and infrastructure to support up to 35% business growth during peak periods such as Black Friday and major client launches.
  • Led merger integration of Vivup and Perkbox product suites and supported acquisition/integration programs.
  • Delivered and scaled Investis Digital's Drupal practice to 50+ people, increased margins up to 60%, and oversaw delivery for 150+ web clients.
  • Drove Deltatre delivery for European Tour, Channel 4 Paralympics (BAFTA-winning program), Rugby World Cup, and major broadcasters.

Education and Certifications

  • Education: MSc IT (Embedded Systems), Heriot-Watt University
  • Education: BS Computer Science, Allama Iqbal Open University
  • Certifications: Microsoft Certified Professional, IBM Certified XML Solution Developer, IBM Certified OOAD

Experience

Leadership timeline

Oct 2021 - Present

Director of Engineering and IT

Vivup / Perkbox

Own engineering, DevOps, and IT strategy across a multi-product wellbeing and benefits platform.

  • Managed global teams across UK, India, Pakistan, and Romania with over 35 resources.
  • Established KPI-led product delivery process and improved performance, quality, and cost optimization.
  • Led merger of Vivup and Perkbox product suites and enterprise-wide AI adoption initiatives.

Apr 2024 - Present

Consulting Chief Technology Officer

Recce Digital

Define startup technology strategy, architecture, and operating practices to support scale and investment readiness.

  • Established DevOps, CI/CD, and delivery governance for third-party engineering teams.
  • Guided in-house AI/LLM roadmap for review and sentiment capabilities.
  • Connected technical roadmap to business outcomes and fundraising narrative.

Nov 2017 - Sep 2021

Head of Software Engineering

Investis Digital

Led product and delivery organizations across global locations for enterprise web platforms.

  • Managed 100+ internal and partner resources across UK, US, India, Ukraine, and Poland.
  • Led delivery for 150+ clients over three years and launched Connect.ID product capabilities.
  • Built and scaled Drupal delivery practice to 50+ engineers with margins up to 60%.

Sep 2014 - Nov 2017

Deputy Technical Director

MSLGroup

Directed delivery, architecture, and offshore coordination for digital transformation and platform programs.

  • Architected Content Cloud and enterprise career/recruitment platforms on Azure-based services.
  • Improved engineering quality through code standards, CI/CD, and stronger Agile execution.
  • Led delivery for global clients including EY, SABMiller, RSA, and Standard Chartered.

Jun 2008 - Sep 2014

Technology Manager - Online

Deltatre

Built and led London delivery teams for major sports and media digital platforms.

  • Implemented Agile DSDM model and TDD/CI practices across the online pillar.
  • Oversaw Channel 4 Paralympics digital delivery and European Tour online products.
  • Led delivery for Rugby World Cup web/mobile/video streaming ecosystems.