UBUsman Bashir
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EY / MSLGroup

EY Content Cloud (via MSLGroup)

Architected a CMS-agnostic Content Cloud for EY to create once, publish across web and social channels, and operate consistent recruitment experiences across countries.

EY Content Cloud (via MSLGroup)

Execution highlights

  • Designed a CMS-agnostic platform so teams could edit once and publish consistently across multiple destinations.
  • Implemented cross-channel content tracking to provide visibility into content usage and downstream performance.
  • Built a headless editorial experience with collaborative workflows for distributed content and engineering teams.
  • Focused the platform on EY recruitment sites across countries with localization-ready governance and content structures.
  • Delivered initial integrations with Umbraco and WordPress, with React-driven front-end experiences and Umbraco services.

CMS-Agnostic Model

Editorial workflow abstracted from underlying CMS technology

Global Recruitment Reach

Targeted EY country recruitment estates with localized publishing

Channel Visibility

Tracked content performance and reuse across channels and social